Marketing

What is the Lifetime Customer Value? One of the greatest mistakes most business owners make is to base all their results on the first sale. Here’s what I mean… Let’s say on the first sale a new customer pays you $1,000. Your gross margin after delivering your product/service is 50%,…

Target or Niche Market? Whom do you market to? Who should you be marketing to? Are they the same? If so, was that planned? If they’re not the same, why aren’t they? These questions are critical to the success of any marketing program. You can have the very best product…