fbpx

Jacob

15 Feb 21

What Is The Lifetime Value?

What is the Lifetime Customer Value? One of the greatest mistakes most business owners make is to base all their results on the first sale. Here’s what I mean… Let’s say on the first sale a new customer pays you $1,000. Your gross margin after delivering your product/service is 50%,…
Read More
15 Feb 21

3 Business Multipliers

The ‘3 Business Multipliers’ This concept is the number one reason why businesses aren’t as successful as they should be. Traditional marketing ignores using ALL ‘3 Business Multipliers SIMULTANEOUSLY. Each Business Multiplier is a crucial part of the ‘success jigsaw’ that determines the scale of your business growth. And each…
Read More
07 Feb 21

Target or Niche Market?

Target or Niche Market? Whom do you market to? Who should you be marketing to? Are they the same? If so, was that planned? If they’re not the same, why aren’t they? These questions are critical to the success of any marketing program. You can have the very best product…
Read More
01 Feb 21

Failing To Prepare Is Preparing To Fail

Failing To Prepare Is Preparing To Fail   If you’ve heard of the ‘Boy Scouts Code’ you’ll know one thing stands above all other things…     …Be Prepared… If you’re not familiar with the Scouts I’ll give you another well used quote that implies the same reasoning…   “if…
Read More